Five years ago, we introduced our revolutionary new angled flange, our Super Shield, to the lactation community when we attended the 2004 International Lactation Consultants Association (ILCA) Conference in Scottsdale, Arizona. No one had every heard of such a thing! We didn't even have product -- just a prototype, a great idea, and a lot of passion and enthusiasm!
The next year we had product and showed our wares at ILCA in Chicago. Because we weren't one of the "big" pump companies, LCs were skeptical -- they knew moms were uncomfortable leaning forward, but they were reluctant to try our Super Shields.
The following year, ILCA in Philadelphia. Then San Diego. Then Las Vegas. And this year Orlando.
The difference? Each year, more and more LCs learned about our products, tried them and worked with moms who had tremendous success with our innovative design. Lactation consultants now thank us at every ICLA Conference for making great products that help their moms.
We are proud (with appreciation and humility) to say that our Super Shields are now recommended by lactation consultants, including for the relief of plugged ducts.
Super Shields are included in two new breastfeeding-related books:
Selecting and Using Breastfeeding Tools
by Catherine Watson Genna, IBCLC
The Breastfeeding Mother's Guide to Making More Milk
by Diana West, BA, IBCLC and Lisa Marasco, BA, IBCLC
Thank you, lactation consultants. Thank you moms. Thank you to our retailers and distributors here in the US as well as in Singapore, Malaysia, and the Philippines. A particular thanks to Valerie Ng and Juliet Chan of Mumsfairy in Singapore -- your efforts are paying off!
It's been a long haul -- an adventure to say the least. And we've only just begun. So many moms still have yet to learn about our innovative products to help them pump more comfortably.
We truly have come a long way, baby! Yippee!!!!
Subscribe to:
Post Comments (Atom)
.JPG)
No comments:
Post a Comment